System Requirements:
Windows
Macintosh
Description
AdPlan can be customized to your particular type of business. From a small
business to a large corporation, the principles presented in AdPlan are not only proven
effective in the United States, but hold true in other countries throughout the world. The
AdPlan program pinpoints your potential best customers whether you are dealing with
customers in one town or multiple countries.
Once you have downloaded and installed the AdPlan software, review the proven promotional
theory section. Then enter your personalized business information in the easy-to-follow
fields and print your plan in as little time as 60 minutes. Your printed ad plan will
contain valuable insight from over 20 of the top marketing and advertising professionals
on when, where, and how to advertise for maximum results. The AdPlan program puts years of
proven experience into a customized advertising plan for increasing your businesses
profits.
Implement your plan and monitor its effectiveness. You will quickly discover your most
profitable mix of advertising resources. Working with the software as your personal guide,
you will quickly develop a strategic plan for heightening your business awareness and
increasing your market share. You will gain valuable insight into developing a structured
program designed not only to get your message noticed by targeted individuals, but
motivate those individuals to buy from your business again and again.
The AdPlan program also takes you through a step-by-step process from creating a realistic
advertising budget to timing and implementing an effective 12-month advertising plan. You
will learn how to market your advertising more effectively for a multitude of advertising
avenues from print and broadcast to the Internet. The AdPlan theories dealing with
advertising and marketing are explained in everyday language, making it easy to learn and
apply.
Contents of the AdPlan Program
The AdPlan 3.0 software is divided into four parts. Part One, "Advertising
Theories," explains the fundamentals you'll need to know to get started. Some of the
topics covered include: how to position your business, building customer loyalty, how
often to advertise, media scheduling, and the scope of advertising.
Part Two, "Planning Your Advertising," is an interactive planning guide for
developing your personalized advertising plan. After completing this section your
customized plan is generated and printed. Your completed plan will consist of the
following information: company profile, advertising budget, target market, customer
profile, offer, objective, strategy, tactics, and timetable.
Part Three, "Implementing Your Advertising," provides a comprehensive how-to
process for implementing your advertising plan. This section includes production
guidelines for specific media, a comprehensive guide for establishing and promoting an
advanced business Web site, and advanced copywriting and design techniques.
Part Four, "Evaluating Your Advertising," explains how to test and track the
results of your advertising. This section includes a detailed means for evaluating,
testing, and coding your advertising. Working with this section you will gain a total
understanding of the profitability of every dollar invested into your promotional plan.
AdPlan is viewed with Adobe Acrobat Reader software. The Acrobat Reader allows you to
view, navigate, search, and print your customized advertising plan. You will also receive
GeoMap Archive for targeting specific geographic regions; a Media E-mail Directory listing
over 10,000 media sources, contact names, and E-mail addresses for submitting your press
releases; a Web Site Submission Tool for automatically submitting your business Web site
to over 950 major sites; and customer surveys. You also receive 90-day free support along
with a 30-day money back guarantee.
To order your copy of AdPlan click the next button.
System Requirements
Windows 95/98/NT Users
Minimum
i386(TM), i486(TM), Pentium, or Pentium
Pro processor-based personal computer
Microsoft® Windows 95, 98, or Windows NT® 3.51 or later
8 MB of RAM (16 MB for Windows NT)
35 MB of disk space
12MB download size
Recommended
Pentium processor-based personal computer
16 MB of RAM (24 MB for Windows NT)
Macintosh and Power Mac
Users
Minimum
Macintosh with a 68020 or greater processor, or Power Mac
5 MB of RAM (8 MB for Power Macintosh)
Apple System Software version 7.0 or later
35 MB of disk space
12MB download size
Recommended
8 MB of RAM available
Apple System Software version 7.1.2 or later